Privacy policy

We have drawn up this data protection declaration (version 06.09.2019-311114996) in order to explain to you, in accordance with the provisions of the basic data protection regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.

Unfortunately it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simple and clear as possible.

Automatic data storage

Nowadays, when you visit websites, certain information is automatically created and stored, as is the case on this website.

When you visit our website as you are doing right now, our web server (computer on which this website is stored) automatically saves data such as

• the address (URL) of the web page accessed
• Browser and browser version
• the operating system used
• the address (URL) of the previously visited page (referrer URL)
• the host name and IP address of the device from which access is made
• date and time

in files (web server log files).

Usually web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot exclude the possibility that this data may be viewed in the event of illegal behaviour.

According to Article 6 paragraph 1 f DSGVO (legality of processing), the legal basis is that there is a legitimate interest in enabling the error-free operation of this website by collecting web server log files.

Cookies

Our website uses HTTP cookies to store user-specific data.

In the following we explain what cookies are and why they are used, so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you surf the Internet, you use a browser. Some well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most web pages store small text files in your browser. These files are called cookies.

There is one thing that cannot be dismissed: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, since there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, quasi the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you your usual standard settings. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner sites (e.g. Google Analytics). Each cookie is evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans or other "malware". Cookies also cannot access information on your PC.

For example, cookie data can look like this:

• Name: _ga
• Expiry period: 2 years
• Usage: Differentiation of website visitors
• Example value: GA1.2.1326744211.152311114996

A browser should support the following minimum sizes:

• A cookie should contain at least 4096 bytes
• At least 50 cookies should be able to be stored per domain
• A total of at least 3000 cookies should be able to be stored

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly discuss the different types of HTTP cookies.

One can distinguish 4 types of cookies:

Essential Cookies

These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and only proceeds to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies

These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies also measure the loading time and the behaviour of the website with different browsers.

Target-oriented cookies

These cookies ensure a better user-friendliness. For example, entered locations, font sizes or form data are stored.

Advertising cookies

These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookie you wish to accept. And of course this decision is also stored in a cookie.

How can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of the service or website from which the cookies originate, you always have the option of deleting cookies, allowing them only partially or deactivating them. For example, you can block third-party cookies, but allow all other cookies.

If you want to find out which cookies are stored in your browser when you change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you want to allow it or not. The procedure varies from browser to browser. The best thing to do is to search the instructions in Google with the search term "Delete Chrome cookies" or "Disable Chrome cookies" in the case of a Chrome browser, or replace the word "Chrome" with the name of your browser, e.g. Edge, Firefox, Safari.

What about my privacy?

The so-called "cookie guidelines" have been in place since 2009. They state that the storage of cookies requires the consent of the website visitor (i.e. you). Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the Cookie Guidelines have not been implemented as national law. Instead, the implementation of this directive was largely carried out in § 15 para.3 of the Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".

Storage of personal data

Personal information that you submit to us electronically on this website, such as your name, email address, postal address or other personal information when submitting a form or comments on the blog, together with the time and IP address, will only be used by us for the purpose stated in each case, will be kept securely stored and will not be disclosed to third parties.

We use your personal data therefore only for communication with those visitors who expressly wish to contact us and for processing the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behaviour.

If you send us personal data by e-mail - thus off this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.

According to Article 6 paragraph 1 a DSGVO (lawfulness of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time - an informal e-mail is sufficient; you will find our contact details in the imprint.

Rights under the basic data protection regulation

In accordance with the provisions of the DSGVO, you are basically entitled to the following rights:

• Right of rectification (Article 16 DSGVO)
• Right of deletion ("right to be forgotten") (Article 17 DPA)
• Right to restrict processing (Article 18 DSGVO)
• Right of notification - obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 DPA)
• Right to data transferability (Article 20 DSGVO)
• Right of objection (Article 21 DSGVO)
• Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 DPA)

If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection through technology design article 25 paragraph 1 DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the upper left corner of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google AdSense Privacy Policy

On this website we use Google AdSense, the advertising program of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With Google AdSense, we can display ads on this website that match our theme. In this way we can offer you ads that ideally represent a real added value for you. In the course of this privacy policy about Google AdSense we explain to you why we use Google AdSense on our website, which data are processed and stored by you and how you can prevent this data storage.

The legal basis for the use of Google AdSense is Article 6 (1) f (lawfulness of processing), as there is a legitimate interest to carry out targeted advertising.

What is Google AdSense?

Google AdSense exists since 2003 and is an advertising program of the company Google. In contrast to Google Ads (formerly: Google AdWords) you cannot place advertising yourself. Over Google AdSense advertisements on web pages, as for example on ours, are played out. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you will see. Of course, we only want to offer you ads that interest you and provide you with added value. Google checks which ads are suitable for our website and our users based on your interests or your user behavior and based on our offer. At this point we would like to mention that we are not responsible for the selection of the advertisements. With our website we only offer the advertising space. The selection of the displayed advertisements is made by Google. Since August 2013 the ads are also adapted to the respective user interface. This means that no matter whether you visit our website from your smartphone, PC or laptop, the ads will adapt to your device.

Why do we use Google AdSense on our website?

Running a high quality website requires a lot of dedication and effort. Basically, we are never finished with the work on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course we also want to achieve an economic success with this work. Therefore we have decided to use advertisements as a source of income. The most important thing for us, however, is not to disturb your visit to our website with these ads. With the help of Google AdSense you will only be offered advertising that fits our topics and your interests.

Similar to the Google indexing for a web page, a bot examines the corresponding content and the corresponding offers of our web page. Then the ads are adapted in terms of content and presented on the website. In addition to the content overlap between the ad and the website offer, AdSense also supports interest-based targeting. This means that Google will also use your data to offer advertising tailored to your needs. This way you receive advertising that ideally offers you a real added value and we have a higher chance to earn a little bit more.

Which data is stored by Google AdSense?

In order for Google AdSense to display a tailor-made advertisement that is adapted to you, cookies are used among other things. Cookies are small text files that store certain information on your computer.

In AdSense cookies are intended to enable better advertising. The cookies do not contain any personally identifiable data. However, please note that Google considers data such as "pseudonymous cookie IDs" (name or other identification feature is replaced by a pseudonym) or IP addresses as non-personally identifiable information. Under the DSGVO, however, this data may be considered personal data. Google AdSense sends a cookie to the browser after each impression (this is always the case when you see an ad), each click and any other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it is stored there.

AdSense may allow third parties to place and read cookies in your browser or use web beacons to store information obtained through ad delivery on the website. Web beacons are small graphics that allow log file recording and analysis. This analysis enables a statistical evaluation for online marketing.

Google can collect certain information about your user behaviour on our website via these cookies. This includes:

• Information on how to handle an ad (clicks, impressions, mouse movements)
• Information whether an advertisement has already appeared in your browser at an earlier time. This data helps to prevent you from seeing an ad more often.

In doing so, Google analyses and evaluates the data on the displayed advertising media and your IP address. Google uses the data primarily to measure the effectiveness of an advertisement and to improve the advertising offer. This data is not linked to personal data that Google may have about you through other Google services.

In the following we present you cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that has installed Google AdSense exclusively:

• Name: uid
• Expiry time: after 2 months
• use: The cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website.
• Example value: 891269189311114996

• Name: C
• Expiry time: after 1 month
• use: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
• Example value: 1

• Name: cid
• Expiry time: after 2 months
• use: This cookie is stored under the domain track.adform.net, stands for Client ID and is used to improve the advertising for you. It can deliver more relevant advertising to the visitor and helps improve campaign performance reports.
• Example value: 8912691894970695056,0,0,0,0

• Name: IDE
• Expiry time: after 1 month
• use: The cookie is stored under the domain doubkeklick.net. It is used to register your actions after the ad or after clicking the ad. This allows us to measure how well an ad is received by our visitors.
• Example value: zOtj4TWxwbFDjaATZ2TzNaQmxrU311114996

• Name: test_cookie
• Expiry time: after 1 month
• use: You can use the "test_cookies" to check whether your browser supports cookies at all. The cookie is stored under the domain doubkeklick.net.
• Example value: not specified

• Name: CT592996
• Expiration time: after one hour
• use: Stored under the domain adform.net. The cookie is set when you click on an advertisement. We have not been able to obtain more detailed information about the use of this cookie.
• Example value: 733366

Note: This list cannot claim to be complete, as experience has shown that Google changes its choice of cookies again and again.

How long and where is the data stored?

Google collects your IP address and various activities you perform on the website. Cookies store this information about the interactions on our website. According to Google, the company collects and stores the information provided in a secure manner on Google's own servers in the USA.

If you do not have a Google account or are not logged in, Google usually saves the collected data with a unique identifier (ID) on your browser. The unique IDs stored in cookies serve, for example, to ensure personalized advertising. If you are logged into a Google Account, Google may also collect personal information.

You can delete some of the data that Google stores at any time (see next section). Much of the information stored in cookies is automatically deleted after a certain amount of time. However, there is also data that Google stores over a longer period of time. This is the case if Google has to store certain data for an indefinite, longer period of time for economic or legal reasons.

How can I delete my data or prevent data storage?

You always have the possibility to delete or deactivate cookies that are on your computer. How exactly this works depends on your browser.

Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you want to allow it or not. Downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 will also deactivate all "advertising cookies". Please note that by deactivating these cookies you do not prevent the advertising, but only personalized advertising.

If you have a Google Account, you can deactivate personalised advertising on the https://adssettings.google.com/authenticated website. You will still see ads here, but they will no longer be customized to your interests. However, the ads are still displayed based on a few factors such as your location (derived from your IP address), browser type and the search terms used.

You can read at https://www.google.com/intl/de/policies/privacy/ which data Google basically collects and for what purpose they use this data.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products, offers and services. In this way we want to make more people aware of the high quality of our offers on the Internet. As part of our Google Ads advertising efforts, we use conversion tracking on our website from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). This free tracking tool allows us to better tailor our advertising offerings to your interests and needs. In the following articles, we will explain in more detail why we use conversion tracking, what data is stored and how you can prevent this data storage.

The legal basis for the use of Google Ad Conversion Tracking is Article 6 (1) f (lawfulness of processing), as there is a legitimate interest to carry out targeted advertising.

What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is the proprietary online advertising system of Google LLC. We can use Google Ads to create online ads to introduce our products or services to interested people. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area Google Ads offers the best platform for this. Of course, we also want to get an exact overview of the cost-benefit factor of our advertising campaigns. Therefore we use the conversion tracking tool of Google Ads.

But what is a conversion actually? A conversion occurs when you change from a purely interested website visitor to an acting visitor. This always happens when you click on our ad and then perform another action, such as visiting our website. We use Google's conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see if products are purchased, services are used or if users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites as well. The aim is to ensure that our advertising campaigns really only reach those people who are interested in our products and offers. With the conversion tracking tool we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device or in a browser and then convert. With this data we can calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimise our online marketing measures. Furthermore, we can use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What information is stored in Google Ads conversion tracking?

We have included a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you now click on one of our Google Ads ads, the "conversion" cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google's conversion tracking:

Name: Conversion

Expiry time: after 3 months

Example value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311114996

Name: _gac

Expiry time: after 3 months

Example value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE

Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be exhaustive, as Google also repeatedly uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are browsing our site and the cookie has not expired, we and Google will recognize that you have found us through our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved using Google Analytics. For ads that Google displays in multiple locations on the web, our domain may set cookies named "__gads" or "_gac". Since September 2017, various campaign information from analytics.js has been stored with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which Google Ads has set up automatic tagging. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report with statistical evaluations from Google. For example, we find out the total number of users who clicked on our ad and we can see how well which advertising measure was received.

How long and where is the data stored?

At this point we would like to point out that we have no influence on how Google uses the data collected by the conversion tracking tool. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named "Conversion" and "_gac" (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads conversion tracking. If you disable the Google Conversion Tracking cookie through your browser, you're blocking conversion tracking. In this case, you will not be included in the tracking tool's statistics. You can change the cookie settings in your browser at any time. Each browser works slightly differently. Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you want to allow it or not. Downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 will also deactivate all "advertising cookies". Please note that by deactivating these cookies you do not prevent the advertising, but only personalized advertising.

Through the certification for the American-European data protection agreement "Privacy Shield", the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like more information about Google's privacy practices, we recommend that you read Google's general privacy policy at https://policies.google.com/privacy?hl=de.

Newsletter Privacy Policy

When you register for our newsletter, you provide us with the personal data mentioned above and give us the right to contact you by e-mail. We use the data stored during the registration for the newsletter exclusively for our newsletter and do not pass them on.

If you unsubscribe from the newsletter - you will find the link for this at the bottom of every newsletter - we will delete all data that was saved when you registered for the newsletter.

Google Fonts Privacy Policy

We use Google Fonts of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website.

You do not need to log in or set a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you don't need to worry about your Google Account information being submitted to Google while using Google Fonts. Google tracks the use of CSS (Cascading Style Sheets) and the fonts used and stores this information securely. We'll be taking a closer look at what exactly this data storage looks like.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory of more than 800 fonts provided by Google LLC for free use.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses. So we can use them freely without paying royalties.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website, and don't have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage especially for mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google fonts are so-called secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire web pages. Thanks to the fast Content Delivery Network (CDN) there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod).

So we use the Google fonts so that we can present our entire online service as beautifully and consistently as possible. According to Art. 6 para. 1 f lit. F DSGVO, this already constitutes a "legitimate interest" in the processing of personal data. In this case, "legitimate interest" means both legal and economic or idealistic interests which are recognised by the legal system.

Which data is stored by Google?

When you visit our website, the fonts are downloaded via a Google server. This external call transfers data to the Google servers. In this way Google also recognises that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the collection, storage and use of end user data to what is necessary for the efficient provision of fonts. By the way, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests with Google and is therefore protected. Google can determine the popularity of the fonts through the collected usage figures. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in Google Fonts' BigQuery database. BigQuery is a web service from Google for companies that want to move and analyse large amounts of data.

However, it should also be noted that each Google Font request automatically transfers information such as IP address, language settings, browser screen resolution, browser version and browser name to the Google servers. Whether this data is also stored is not clearly ascertainable or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on your servers, which are mainly located outside the EU. This allows us to use the fonts using a Google style sheet. A stylesheet is a style template that allows you to easily and quickly change, for example, the design or font of a web page.

The font files are stored by Google for one year. Google's goal is to improve the loading time of web pages. If millions of web pages link to the same fonts, they are cached after the first visit and reappear immediately on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is viewed. To delete this data prematurely, you must contact Google support at https://support.google.com/?hl=deid=311114996. In this case you only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we have unlimited access to a sea of fonts and can get the most out of our website. For more information about Google Fonts and other questions, please visit https://developers.google.com/fonts/faq?tid=311114996. While Google addresses privacy issues, it doesn't provide detailed information about data retention. It's relatively difficult (almost impossible) to get really detailed information about data storage from Google.

You can also find out which data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Google Analytics Privacy Policy

We use Google Analytics from Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on this website to statistically evaluate visitor data. Google Analytics uses target-oriented cookies for this purpose.

Cookies from Google Analytics

• _ga
• Expiry period: 2 years
• Usage: Differentiation of website visitors
• Example value: GA1.2.1326744211.152311114996
• _gid
• Expiration time: 24 hours
• Usage: Differentiation of website visitors
• Example value: GA1.2.1687193234.152311114996
• _gat_gtag_UA_<property-id
• elapsed time: 1 minute
• use: Used to throttle the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
• Example value: 1

Further information on terms of use and data protection can be found at http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Pseudonymisation

Our concern in terms of the DSGVO is the improvement of our offer and our web presence. Since the privacy of our users is important to us, the user data is pseudonymised. Data processing is carried out on the basis of the legal provisions of Art 6 EU-DSGVO paragraph 1 lit a (consent) and/or f (legitimate interest) of the DSGVO.

Deactivation of data collection by Google Analytics

Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), website visitors can prevent Google Analytics from using their data.

You can prevent the collection of data generated by the cookie and related to your use of the website to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

Google Analytics deactivation link

If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using another browser will result in data being collected again.

[google_analytics_optout]Disable Google Analytics[/google_analytics_optout]

Google Analytics IP anonymisation

We have implemented the IP address anonymisation of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of local data protection authorities if they prohibit the storage of the complete IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is saved or processed.

More information on IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographic characteristics and interests

We have enabled the advertising reporting features in Google Analytics. The demographic and interest reports include information about age, gender and interests. This allows us to get a better picture of our users without having to associate this data with individual people. You can learn more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=de_ATtm_id=ad.

You can stop using the activities and information of your Google Account by checking the checkbox under "Advertising settings" on https://adssettings.google.com/authenticated.

Google Analytics add-on for data processing

We have concluded a direct customer agreement with Google for the use of Google Analytics by accepting the "data processing addendum" in Google Analytics.

More about the data processing add-on for Google Analytics can be found here: https://support.google.com/analytics/answer/3379636?hl=detm_id=ad

Google Maps Privacy Policy

We use Google Maps of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website.

By using the functions of this map, data is transferred to Google. You can find out which data is collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Embedded Social Media Elements Privacy Policy

We integrate elements of social media services on our website to display pictures, videos and text.

When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.

The following links will take you to the pages of the respective social media services where it is explained how they handle your data:

• Instagram Privacy Policy: https://help.instagram.com/519522125107875
• For YouTube the Google Privacy Policy applies: https://policies.google.com/privacy?hl=de
• Facebook data policy: https://www.facebook.com/about/privacy
• Twitter privacy policy: https://twitter.com/de/privacy
• Pinterest Privacy Policy: https://policy.pinterest.com/de/privacy-policy
• Snapchat Privacy Policy: https://www.snap.com/de-DE/privacy/privacy-policy
• TikTok Privacy Policy: https://www.tiktok.com/de/privacy-policy

Facebook Privacy Policy

We use features of Facebook on this website, a social media network operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.

You can find out which functions (social plug-ins) Facebook provides at https://developers.facebook.com/docs/plugins/.

By visiting our website, information can be transmitted to Facebook. If you have a Facebook account, Facebook can assign this information to your personal account. If you do not wish to do so, please log off from Facebook.

The privacy policy, what information Facebook collects and how they use it can be found at https://www.facebook.com/policy.php.

YouTube Privacy Policy

We use YouTube on this page of the video service, the company YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

By calling up pages on our website that have integrated YouTube videos, data is transmitted to YouTube, stored and evaluated.

If you have a YouTube account and are logged in, this information will be associated with your personal account and the information stored in it.

You can find out which data is collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Twitter Privacy Policy

We use features on this website from Twitter, a social network operated by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

This means that personal data can also be transferred to Twitter. We do not monitor this data exchange and do not store anything about it.

If you would like to know more about how Twitter uses your data, please refer to the Twitter privacy policy at https://twitter.com/de/privacy.

If you have an account on Twitter, you can change your privacy settings in the account settings at https://twitter.com/settings/account.

Google+ Privacy Policy

On our website we use functions of Google+, the social network of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA).

If you want to take full advantage of the features offered, you will need a Google Account.

Even when using the functions (Google +1 Buttons, Google+ Badge, Follow button, Google+ Share button and Link, Sign-In Button, Hangout Button) without a Google account, information is already transmitted to Google.

If you are logged in with your Google Account while using the above-mentioned functions, your data will be published worldwide on https://plus.google.com/settings/ depending on the settings and collected and evaluated by Google.

You can find out which data is collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Instagram Privacy Policy

On our website we use functions of the social media network Instagram of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA.

With the functions for embedding Instagram content (Embed function) we can display pictures and videos.

By calling up pages that use such functions, data (IP address, browser data, date, time, cookies) are transmitted to Instagram, stored and evaluated.

If you have an Instagram account and are logged in, this information will be associated with your personal account and the data stored in it.

The privacy policy, what information Instagram collects and how they use it can be found at https://help.instagram.com/519522125107875.

Pinterest Privacy Policy

We use buttons and widgets of the social media network Pinterest, the company Pinterest Inc.,808 Brannan Street, San Francisco, CA 94103, USA on our site.

By calling up pages that use such functions, data (IP address, browser data, date and time, cookies) are transmitted to Pinterest, stored and evaluated.

The privacy policy, what information Pinterest collects and how they use it can be found at https://policy.pinterest.com/de/privacy-policy.

Gravatar Privacy Policy

We use Gravatar from Automattic Inc. on this website (60 29th Street #343, San Francisco, CA 94110, USA) to assign user images (avatar) based on the email address used in posts and comments.

A gravatar is a Globally Recognized Avatar - a user image available worldwide - which is assigned to an e-mail address and can be used in various online services.

Since only when using an email address registered with Gravatar will an image be displayed and data be transferred to Gravatar, you can prevent your data from being transferred to Gravatar by commenting or posting comments using an email address not registered with Gravatar.

The legal basis for the use is article 6 (1) f (lawfulness of processing), because there is a legitimate interest in offering the possibility to assign a picture of your own choice to the contents of this website (contributions, comments,..).

Automattic is an active participant in the EU-U.S. Privacy Shield Framework which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC .

For more details on the privacy policy and what data is collected by Gravatar in what way, please visit https://automattic.com/privacy/. General information about Gravatar can be found at http://de.gravatar.com/.

Facebook Pixel Privacy Policy

We use on this website the Facebook pixel of Facebook, a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.

The code implemented on this page can evaluate the behaviour of visitors who have come to this website from a Facebook advertisement. This can be used to improve Facebook Ads and this data is collected and stored by Facebook. The collected data is not visible to us but can only be used in the context of ad placements. By using the Facebook pixel code, cookies are also set.

By using the Facebook pixel, the visit to this website is communicated to Facebook so that visitors to Facebook can see suitable ads. If you have a Facebook account and are logged in, your visit to this website is assigned to your Facebook user account.

You can find out how the Facebook pixel is used for advertising campaigns at https://www.facebook.com/business/learn/facebook-ads-pixel.

You can change your settings for advertisements in Facebook at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen, provided you are logged in to Facebook. You can manage your preferences for usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. You can turn many providers off or on at once, or change settings for individual providers.

More information about Facebook's data policy can be found at https://www.facebook.com/policy.php.

Amazon Partner Program Privacy Policy

We are participants in the Amazon affiliate program which allows the placement of Amazon ads and affiliate links on websites. Through this placement of Amazon advertisements an advertising cost reimbursement is achieved.

Amazon uses cookies to trace the origin of orders.

The responsible parties within the meaning of the data protection laws are Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four of which are based at 5, Rue Plaetis, L-2338 Luxembourg and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich. Amazon Deutschland Services GmbH, Marcel-Breuer-Str. 12, 80807 Munich, acts as data processor on their behalf.

The privacy policy, what information Amazon collects and how they use it can be found at https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8odeId=3312401.

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Source: Created with the Data Protection Generator by AdSimple